Promote squidoo lens12/19/2023 ![]() Like many social platforms, Squidoo is a total time suck and isn’t for everyone. You can breathe a sigh of relief when you reach level 85 as that’s the top, but as I’m currently only 22, there’s a fair way to go. It’s a fun side to squidoo, and you’ll keep wanting to earn points like mad just to see what’s waiting. ![]() These points are equal to expertise, and each time you level up, you unlock new features for your lenses and additional ways to climb up the community ladder. Whilst Squidoo isn’t a game as such, you do start at level one and earn points as you go. Once you’ve spent the time creating, you can simply check in every day, update, respond to comments and factor the time into your marketing schedule. And, of course, in the same way that you should be commenting on blogs, responding to tweets, and pasting FB marketing material to promote your book every day, a few updates on your lenses can work wonders. The more ‘likes’, comments, tweets etc that you get for a page, the higher it’s visibility becomes. I’ve added Amazon links, a poll of favourite characters, a simple cast list and a ‘ Did you know?‘ section. So far I’ve created an Inside Evil lens, The Tower of Souls lens and several others. Think Wikipedia, but a wiki for your work created by you. You can create lenses for your books, link these to lens of your characters, or places, or book themes. The best way Squidoo can help you promote your books is by building an online encyclopaedia of your work. Amazon modules that can point directly to your books. Anyone can join, anyone can build, and the best feature is that anyone can earn money from their Amazon modules. Simply put, squidoo is a website where you create articles (called lenses) about specific topics using the platform’s ready built webpages and modules. In addition, recent reports listed by the site showed that it was the 64th most visited website in the US, and gained 2 million hits in just one day this year, so there is big potential to attract readers. However, I like to take a time out between writing books to formulate plans, and squidoo has been quite fun to use, hence this post. It’s a huge time sap too, and I’ve been spending hours on there over the past few days when I could have been doing better things. It’s probably not the best way to market a book, and I’m also fairly new to the website so I’m not a pro either. Like most other platforms, it requires time and patience, and if you’re looking to only invest a couple of hours on squidoo and reap huge benefits, then you’re probably wasting your time. I should say before I continue, that Squidoo is no quick fix or easy way to promote your ebook. Increased exposure helps to build both branding and awareness, and so getting as many mentions across the Internet is a GOOD thing. The internet makes this quite easy as you can sign up to article websites and PR providers all over the place, helping to spread your author name and novel titles. When it comes to marketing, I’m a firm believer of promoting in as many places as possible.
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